Search engine optimization is common sense. One of the key things of SEO is to make all your stuff match — like what is your site? Make the URL, the title, the meta tags, etc all be what your site is really about.

While it is tempting to do more to get traffic, it will never be good traffic unless they actually are looking for what you REALLY DO.

So think LESS about what is popular and more about what you are actually about.

Sounds like common sense but you would be amazed how few people actually do this!!